REEL 01 TC 00:00:00:00 24 FPS

Scripts in. Cinema out.

Video production and editing for brands, agencies, and creators. Reels, shorts, brand films, and social content — cut with cinematic craft and delivered on tight timelines. Also fluent in AI generation when the brief calls for it.

See the reel → Book a call
9:16· 1080P· H.264· GHAZIR, LB
— SELECTED WORK / 2026

The reel, sorted.

Ten shipped pieces across agency, freelance, and craft categories. Hover to preview — each card links to the full cut on YouTube.

01 / AGENCY

Webspot — daily output

4 REELS
REC EDU 9:16 01
EDU9:16WEBSPOT
Webspot — Company Overview
Educational reel introducing Webspot as a digital agency serving Lebanon and the GCC.
REC EDU 9:16 02
EDU9:16EXPLAINER
What Are AI Agents?
Explainer breaking down agents for a business audience — clear, visual, no jargon.
REC EDU 9:16 03
EDU9:16WEBSPOT
Webspot — Educational Reel
Short-form educational content, script-driven and built for social distribution.
REC AVT 9:16 04
AVATAR9:16MERSACO
Mersaco — Maya AI Avatar
Full AI avatar pipeline. Maya delivers hair care consultations in Lebanese Franco-Arabic — photo-based, TTS-driven, precision lip-sync.
02 / CLIENT

Freelance & campaign work

2 REELS
REC CMP 9:16 01
★ 200K VIEWSIG
LDE Lebanon — Professional Campaign
Collaboration with LDE Lebanon. Cinematic brand storytelling — over 200,000 views on Instagram.
REC FRL 9:16 02
FREELANCE9:16GEMS BH
GEMS World Dialogue — Beverly Hills
Ongoing freelance production. On-camera talent shot on greenscreen with composited backgrounds and broadcast-cinematic finishing.
03 / CRAFT

Automotive & fashion — editing craft

4 REELS
REC MTG 9:16 01
MONTAGE9:16AUTO
Automotive — Cinematic Edit
High-energy montage with cinematic grading, motion-synced cuts, and beat-matched transitions.
REC MTG 9:16 02
MONTAGE9:16FASHION
Fashion — Editorial Cut
Stylized fashion montage with smooth transitions, color grading, and rhythm-driven pacing.
REC MTG 9:16 03
MONTAGE9:16AUTO
Automotive — Dynamic Cut
Aggressive pacing, speed ramps, and dramatic color work. Built for scroll-stopping impact.
REC MTG 9:16 04
MONTAGE9:16NIGHT
Automotive — Night Sequence
Moody nighttime edit. Low-light grading, streak lighting, atmospheric sound design.
— PIPELINE / STACK

Script to master.

Every project runs the same way: understand the brief, gather the material, cut with intent, deliver clean. Whether the source is shot, generated, or a hybrid — the craft is the same.

STEP 01
i.
Script & shot list
Break the message into scenes. Define visual language, tone, and pacing before a single frame is captured or generated.
STEP 02
ii.
Source & assemble
Shot on set, generated from scratch, or a hybrid. Whatever the source, it's art-directed and color-planned before it hits the timeline.
STEP 03
iii.
Motion & animation
Camera moves, motion graphics, VFX — and where useful, AI-driven motion. Real physics, natural timing, believable expression.
STEP 04
iv.
Cut, grade, master
Assembled and finished in Premiere Pro or CapCut. Color, audio mix, motion graphics, titles — delivery ready.
— TOOLS ON THE TIMELINE
Premiere Pro
After Effects
CapCut
ComfyUI
FLUX / SDXL
Kling 2.5
Wan 2.1
Nano Banana Pro
VEED Fabric
Photoshop
Figma
— ABOUT

I'm Joe.
From Ghazir, Lebanon.

I produce social video every day at Webspot, an agency serving clients across Lebanon and the GCC. Reels, shorts, brand films, and campaign content — a mix of shot, edited, and generated material depending on what the project needs.

On the side I take on freelance work as an independent video producer: product ads, campaign films, editorial cuts, motion graphics. Cinematic craft, fast turnarounds. And when a brief calls for AI-generated footage — full avatar work, generated environments, or anything a shoot can't reasonably cover — I have the pipeline for that too.

500+
Reels shipped
9:16
Primary format
GCC · US
Markets served
— GET IN TOUCH
Email joeatallah16@gmail.com
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Upwork Freelance profile
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WhatsApp +961 71 060 805
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