Every second has to earn the next one.
I make Reels, brand spots and campaign films for brands in Lebanon, the Gulf and the US. Some are shot, some are generated, some are both. All of them are cut so people keep watching.
ScrollShort-form isn't short on craft. I write, shoot, generate and edit vertical video for people who scroll fast, so the first frame stops the thumb and the last one gives them a reason to follow.
Ten cuts.No filler.
Agency output, client campaigns and personal craft edits. Hover to preview, click to watch with sound.
The reel →
Swipe or keep scrollingVideo first,and what goes with it.
From a single Reel to a monthly content engine, plus the site and graphics around it. Tell me what you need and I'll shape the project around it.
- 01 Social Reels Vertical content for Instagram, TikTok and Shorts, with a strong hook, captions and sound design.
- 02 Brand Spots 15 to 30 second hero ads for launches, paid campaigns and TV. I handle the concept, the script and the final master.
- 03 AI Presenters The same on-screen host in every video, in English, Arabic or French, with no studio to book.
- 04 Just the Edit You shoot it, I cut it. Color, audio cleanup, captions and resizes.
Brief to master,in five clips.
Every project follows the same edit. Scroll to move the playhead.
Tell me the goal
What it's for, where it runs and when it's due. References help a lot.
Lock the plan
A written scope and timeline, so we both know exactly what's being made.
Watch it come together
Script, shoot or generate, then edit. You see a first cut early.
Send your notes
Each round is one set of notes, and we keep going until it's right.
Post it
Final files in every size and format you need, ready to publish.
Based in Lebanon.Cutting foreverywhere.
I'm Joe Atallah, a video producer and editor based in Lebanon.
By day I make social video at Webspot, a digital agency with clients across Lebanon and the GCC. That means Reels, explainers, brand films and campaign content, often several in one day. Doing that much teaches you fast what holds attention and what loses it.
I also take on freelance clients directly, from greenscreen interview series in Beverly Hills to brand campaigns at home. When a brief needs something a camera can't reasonably capture, like a consistent AI host, a generated location or an impossible shot, I build it.
Want the numbers?
Video packages, website and design rates, and an estimate builder live on their own page.